by Stephen Von Slagle
Of the numerous Latino pro wrestlers who have competed in North America over the past one hundred years, Pedro Morales is, arguably, the most famous and successful of them all. As a beloved multi-time World champion, a career-long babyface and consistent main event performer for over two decades, Morales was a role model to millions. A man with ample “cross-over appeal,” Morales was a hero not only to his fellow Latin Americans, but to all of pro wrestling’s vast North American fanbase. A top box office draw throughout the 1960s, 1970s, and into the 1980s, Pedro Morales was one of the most in-demand performers of his era, a consistent champion and, ultimately, a genuine pro wrestling legend.
In 1965, Morales began working mainly on the west coast, primarily in Los Angeles, as part of the World Wrestling Associates. During his stay in L.A., Morales left an indelible mark on the territory, and proved to many onlooking NWA promoters that he had what it took to be a top star. The 5′ 11″, 240 lbs. Latino sensation made his first big waves when he captured the prestigious WWA World Heavyweight title from The Destroyer in L.A. on March 12, 1965. The popular young champion held the title for four months before being defeated by a member of one of wrestling’s greatest “families,” the unpredictable “Crazy” Luke Graham. Morales rallied to win his title back from Graham, though, less than three months later. Although he was still relatively inexperienced compared to the many veterans he wrestled against, Morales was more than able to keep up with his more seasoned competition. He defeated top-level challengers such as Fred Blassie, John Tolos, The Destroyer, and many other Los Angeles-area legends until finally being toppled by Buddy Austin on August 5, 1966. Following his run as the WWA World champion, Morales concentrated on the WWA Tag Team gold, again with enormous success. Between 1966-68, he wore the WWA tag team belt four times, with four different partners; Luis Hernandez, Mark Lewin, Victor Rivera, and Ricky Romero.
Pedro Morales held his WWWF Heavyweight title for nearly three years before finally being defeated by The Grand Wizard’s latest protégé, Stan “The Man” Stasiak on December 1, 1973. Stasiak, in turn, soon lost the title to Sammartino and in the year following his loss of the championship, the former champion Morales remained a top attraction. But, early in 1975, Morales left the WWWF and began competing for Roy Shires’ San Francisco promotion. His winning ways continued, and on October 29, 1975, Morales teamed with Pat Patterson to defeat The Invaders and capture the NWA World Tag Team championship. During this time period, Morales also engaged in singles feuds with Don Muraco, Mr. Saito and other top singles performers.
From there, Morales entered Eddie Graham’s Florida-based NWA group and quickly began a major series with his former tag team partner, Pat Patterson and, later, top area heels like “Superstar” Billy Graham and Lars Anderson. While in Florida, Morales also teamed with Rocky Johnson to win the NWA Florida Tag Team Championship. But, as was the case ten years earlier, with the start of the new decade came a fresh beginning for Morales, and he made a triumphant return to the World Wrestling Federation in the Spring of 1980. In the WWF, Morales immediately picked up right where he’d left off, at the top of card. On August 9, 1980, he made history by teaming with WWF Heavyweight champion Bob Backlund to defeat Lou Albano’s Wild Samoans for the tag team championship. However, since the Federation’s “rule book” stated that a reigning WWF titleholder could not wear the Tag Team or Intercontinental championship at the same time he carried the Heavyweight championship, the team of Morales & Backlund had to forfeit their title belts days later. But, that renewed taste of championship gold was only the beginning for Morales and on December 8, 1980 he defeated the rugged Intercontinental champion Ken Patera to become the new I-C champ. By capturing the Intercontinental title, the former Heavyweight and Tag Team champion became the first-ever “triple-crown” winner in WWE history.
The enormously popular Morales held the I-C title for six months, holding back the challenges of the former champ Patera, as well as serious title threats from Greg Valentine and “Magnificent” Don Muraco. It was Muraco who would end Pedro Morales’ first Intercontinental reign, defeating Morales in New York on June 20, 1981. Morales and Muraco had a particularly long, intense, and bloody rivalry during this period of time, a feud that sold-out arenas all across the World Wrestling Federation. Morales would eventually regain his title from Muraco, to the delight of his many fans, on November 23, 1981. After regaining his Intercontinental belt, Morales spent all of 1982 defending the title against the top challengers, primarily Muraco and the recently returned “Superstar” Billy Graham. Over a year into his second Intercontinental title reign, Pedro was again defeated by arch-nemesis Don Muraco. This defeat marked the end of Morales’ 20-year championship run, as he never again wore another title belt. He did, however, remain a top-level performer, often headlining WWF arena cards. But, after more than two decades in the wrestling ring, Morales began to contemplate his retirement. In 1987, Morales quietly exited the sport in which he’d spent his entire adult life.
A victim of Parkinson’s disease, Pedro Morales passed away on February 12, 2019 at the age of 76.